ABOUT – ZOUBIDA

Sophia kacimi, Zoubida founder:

"ZOUBIDA IS A WAY TO CONNECT WITH MY MOROCCAN ROOTS - BUT ALSO A RESPONSE TO HOW THE INDUSTRY OPERATES.

I GAVE MYSELF ONLY 1 GOLDEN RULE: EVERYTHING WE DO IS SOURCED & MADE IN MOROCO, CO-CREATED WITH TALENTED ARTISANS I KNOW”

More about Sophia

Sophia Kacimi,(b.1991) French-Moroccan creative, invites us to play in her colourful world: Zoubida.

Rooted in Morocco, her work bridges craftsmanship, fashion, interior design and art.

Acting like a laboratory of craft experimentations, Zoubida’s main focus is to bring new possibilities to traditional handwork in decline, by collaborating with local artisans.

The starting point of these ‘art-to-wear’ and ‘art-to-use’ creations are bold jacquard upholstery fabrics, the centrepieces of Moroccan homes.

Sophia Kacimi graduated with a Master in Management at Neoma Business School. She lived in France, Vietnam, USA and splits her life now between the United Kingdom and Morocco. After working for 15 years as a Merchandiser for luxury brands such as Chanel, Louis Vuitton, Alexander McQueen and Burberry, she launches her own label Zoubida, rooted in Morocco. In 2024, she won the Craft & Commitment Prize from Maison Mode Mediterranee.