Sophia Kacimi,(b.1991) French-Moroccan creative, invites us to play in her colourful world: Zoubida.
Rooted in Morocco, her work bridges craftsmanship, fashion, interior design and art.
Acting like a laboratory of craft experimentations, Zoubida’s main focus is to bring new possibilities to traditional handwork in decline, by collaborating with local artisans.
The starting point of these ‘art-to-wear’ and ‘art-to-use’ creations are bold jacquard upholstery fabrics, the centrepieces of Moroccan homes.
Sophia Kacimi graduated with a Master in Management at Neoma Business School. She lived in France, Vietnam, USA and splits her life now between the United Kingdom and Morocco. After working for 15 years as a Merchandiser for luxury brands such as Chanel, Louis Vuitton, Alexander McQueen and Burberry, she launches her own label Zoubida, rooted in Morocco. In 2024, she won the Craft & Commitment Prize from Maison Mode Mediterranee.