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IN THE PRESS ποΈ | JDEED MAGAZINE
Welcome to the playful and kitschy world of Zoubida, the brainchild of Moroccan-French creative director and designer Sophia Kacimi. Based around a slow fashion process, what Kacimi calls art-to-wear, Zoubidaβs statement bags, jackets, and accessories are gracing the streets of London, Paris, Marrakesh, and everywhere in between.