SPOTTED👀 | ZOUBIDA @JDEED MAGAZINE

SPOTTED👀 | ZOUBIDA @JDEED MAGAZINE

Welcome to the playful and kitschy world of Zoubida, the brainchild of Moroccan-French creative director and designer Sophia Kacimi. Based around a slow fashion process, what Kacimi calls art-to-wear, Zoubida’s statement bags, jackets, and accessories are gracing the streets of London, Paris, Marrakesh, and everywhere in between.

Read more on: http://jdeedmagazine.com/introducing-zoubida-statement-pieces-traversing-cultures-and-colors/

Photo Credit Sara Benabdallah/Courtesy of Zoubida

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