IN THE PRESS 🗞️ | JDEED MAGAZINE

IN THE PRESS 🗞️ | JDEED MAGAZINE

Welcome to the playful and kitschy world of Zoubida, the brainchild of Moroccan-French creative director and designer Sophia Kacimi. Based around a slow fashion process, what Kacimi calls art-to-wear, Zoubida’s statement bags, jackets, and accessories are gracing the streets of London, Paris, Marrakesh, and everywhere in between.

 

JDEED Magazine ITW 

Photo Credit Sara Benabdallah/Courtesy of Zoubida