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IN THE PRESS 🗞️ | GQ MIDDLE EAST
Zoubida is striving to break conventional rules of gender-specific clothing in this region.
Founded by French-Morrocan Sophia Kacimi, the label’s pieces are made in Morocco by talented craftspeople with local textiles that have been personally sourced from surplus stock in markets by Kacimi herself.
Sophia Kacimi collaborates with more than 15 local artisans in Fez, Rabat, and Casablanca combining her traditional Moroccan heritage with her innate artistic intuition.