Sophia Kacimi, French-Moroccan creative, invites us to play in her colourful world: Zoubida. Rooted in Morocco, her work bridges craftsmanship, fashion, interior design and art. Acting like a laboratory of craft experimentations, Zoubida’s main focus is to bring new possibilities to traditional handwork in decline, by collaborating with local artisans. The starting point of her ‘art-to-wear’ and ‘art-to-use’ creations are bold jacquard upholstery fabrics, colourful centrepieces of Moroccan homes. For 1.54 London, Kacimi wants to prove to us that anything is possible with tradition and craftsmanship. Creating the possibility of new interactions within the art space, she welcomes us - in her living room - around a timeless game, familiar to any generation and culture: chess. Made in collaboration with artisans between Fes and Rabat, the giant scale game pushes the player to re-engage with handicraft, tradition and roots.

Sophia Kacimi, French-Moroccan creative, invites us to play in her colourful world: Zoubida. Rooted in Morocco, her work bridges craftsmanship, fashion, interior design and art. Acting like a laboratory of craft experimentations, Zoubida’s main focus is to bring new possibilities to traditional handwork in decline, by collaborating with local artisans. The starting point of her ‘art-to-wear’ and ‘art-to-use’ creations are bold jacquard upholstery fabrics, colourful centrepieces of Moroccan homes. For 1.54 London, Kacimi wants to prove to us that anything is possible with tradition and craftsmanship. Creating the possibility of new interactions within the art space, she welcomes us - in her living room - around a timeless game, familiar to any generation and culture: chess. Made in collaboration with artisans between Fes and Rabat, the giant scale game pushes the player to re-engage with handicraft, tradition and roots.

Sophia Kacimi, French-Moroccan creative, invites us to play in her colourful world: Zoubida. Rooted in Morocco, her work bridges craftsmanship, fashion, interior design and art. Acting like a laboratory of craft experimentations, Zoubida’s main focus is to bring new possibilities to traditional handwork in decline, by collaborating with local artisans. The starting point of her ‘art-to-wear’ and ‘art-to-use’ creations are bold jacquard upholstery fabrics, colourful centrepieces of Moroccan homes. For 1.54 London, Kacimi wants to prove to us that anything is possible with tradition and craftsmanship. Creating the possibility of new interactions within the art space, she welcomes us - in her living room - around a timeless game, familiar to any generation and culture: chess. Made in collaboration with artisans between Fes and Rabat, the giant scale game pushes the player to re-engage with handicraft, tradition and roots.